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HotNews (Archives)- jan 29 2005
Beyoncé launches House of Deréon
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Last December 2004, we started a very exciting project with AR Media in New York, for House of Deréon. It is, in fact, a new fashion line from the US celebrity Beyoncé and Tina Knowles, her mother. The new House of Deréon logotype was designed under the direction of Soohyen Park, Art Director at AR Media. The brand was just launched, but the project doesn’t stop there as a full typeface is on the way. It is to be based on same lettering as that of the logotype. The new font family will offer various alternates and will be used for all communication materials.
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