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HotNews (Archives)- oct 14 2009
Parisine Plus PTF in use: Herdade do Touril
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sNorD is a design agency based in Lisbon, Portugal, they have created an identity for Herdade do Touril using Parisine Plus PTF and its a alternate to set the logotype. The “Herdade do Touril” is a touristic housing offer which combines natural landscapes and tradicional local heritage, delivering to an exclusive experience. The new identity included all communication material, signages and so on.
The Parisine Plus PTF add a specific cachet to all material creating a continuity. It just prove that clear use of a typeface with style, add value to any of your identity projects. Joao Cracel, Art director at sNorD report:
“The choice of a typeface is crucial in this creative journey. This brand was all about balance. And balance is all about Parisine Plus PTF. A sensitive and well designed typeface that lead this brand to an exclusive standard without loosing its appeal which allows to create an emotional engagement. As this logo shows, it is clearly the heart of Alentejo region. Parisine Plus PTF was the typeface that showed us the path to get there.”
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